There's a reason this is sold right next to t-shirts and mouse pads. This is to support a channel and get something useful in return, not for people who are looking for the best value. LTT does at least put a lot of thought into the stuff they sell. It's not just white-label mystery meat from the cheapest manufacturer in Shenzhen's industrial district. I learned a lot more than I ever thought I wanted to know about Pantone from their video on the Pantone towers they bought for the designers.