I’m currently in Scandinavia and never heard of it
I’m in the US. If it’s only popular in a few regions and likely pulls very little ad revenue on its own then is it terribly surprising that they are shutting it down? Seems like a failed acquisition that they didn’t really do much with.
Would you clarify which of the above regions you're in? Personally I'm in the USA so I would not expect my not having heard of it to be in any way relevant.