Well, for some people it is the case that choosing the personally optimal product configuration from the set of options provided by a vendor is considered hacking, even if it does not present a new phenomenon nor does it represent an unexpected benefit.

Personally, I think that anyone over the age of seven has figured out that there is a lot more soda in the cup if you skip the ice, but it is colder if you include some ice.

I'm more surprised at Wired than I am at this getting posted here. When did Wired become this Tired?