Well, for some people it is the case that choosing the personally optimal product configuration from the set of options provided by a vendor is considered hacking, even if it does not present a new phenomenon nor does it represent an unexpected benefit.

Personally, I think that anyone over the age of seven has figured out that there is a lot more soda in the cup if you skip the ice, but it is colder if you include some ice.

I'm more surprised at Wired than I am at this getting posted here. When did Wired become this Tired?

Where else are you going to get that valuable "cost per degree of chilling" statistic? From now on, I'm sneaking in my own ice.