> Joe can do no wrong and if people dislike him it's because they don't "get it" and they are just being soft.

I find that this is a reaction to a reaction.

I have frequently heard women (and some elitist men) make fun of those who listen to Joe Rogan, long before Joe was every heralded as a hero of the masses. It is only after he started receiving what was perceived to be unjust criticism that people started leaning into the 'with him or against him' polarization.