Re:Welcome to the new web.
by wgx on Tuesday November 22, 2011 @02:35AM
(#3264544)
Just to corroborate, I've done user testing with young people (13-15) and Facebook is definitely seen as 'the internet' - along with YouTube.
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When I was 13-15 "the internet" was IRC and nothing else. I still can't understand how I managed to spent countless hours doing just that (scripting and that "flooding" thing seemed to be great fun though)
Re:Welcome to the new web.
by zerostar07 on Tuesday November 22, 2011 @07:59AM
(#3265330)
The same goes for the other end of the spectrum, people over 50-60 who started using the intern.. ehm sorry, facebook to connect with their grandchildren and play games. Their whole browser experience ends there, they don't ever type a URL in and have no notion of bookmarks other than facebook's app bookmarks (and they get disillusioned when they're missing).
Re:Welcome to the new web.
by skeletonjelly on Tuesday November 22, 2011 @03:18AM
(#3264641)
Interesting. Can you impart any more information?
Certainly.
This was user testing with groups of young people in Tower Hamlets, London in 2010.
Aside from testing the UX spec we talked more widely around discovery and every group indicated that they began most tasks with a search on YouTube. Music, games, movies, homework research: all started visually on YT.
Facebook came up because the majority of these kids didn't have email addresses, instead doing all their email-like conversations on Facebook messaging and their IM on Blackberry BBM.
Re:Welcome to the new web.
by mechanical_fish on Tuesday November 22, 2011 @09:37AM
(#3265632)
they began most tasks with a search on YouTube
This really underlines why buying YouTube was a smart move for Google.