Re:SoftBank’s losses reveal Masayoshi Son’s broken business ...
by lozenge on Monday August 29, 2022 @01:09PM
(#32640697)
That "marketing" budget is not going to billboards, radio spots and banner ads, it's going to voucher codes and driver "performance bonuses". It's just subsidies by another name.
Re:SoftBank’s losses reveal Masayoshi Son’s broken business ...
by treis on Monday August 29, 2022 @01:23PM
(#32640880)
Again, just not true at all. Here is Lyft's financial statement:
https://investor.lyft.com/news-and-events/news/news-details/...
They have 875.5 million revenue against 440.3 million COGS and 126.3 million in Sales and Marketing. Even if every dollar of sales and marketing was a direct subsidy they're still taking in 308.9 million as gross profit. Or, in other words, they're taking 35% or so of fares.
On the other hand, the taxi market never really worked because there's no price fluctuation to mediate supply and demand.
On one side you have places like Dallas, Atlanta, Phoenix, and others where taxis basically didn't exist for locals. On the other you had places like NYC where demand often outstripped supply. You wouldn't be able to find a cab or they wouldn't take you where you wanted to go.
You can also see it in medallion prices. They were so profitable in places like NYC people were paying a million plus simply for the opportunity to operate a cab. An obviously broken market.