It’s not a great deal if you don’t use it.

I don’t use Prime’s content features and the handful of Amazon orders I make a year usually get free shipping anyway.

I’ve definitely accidentally signed up for Prime and the confusing screen is always a reminder that I should try buying my [whatever] elsewhere. Sometimes it works and I find an alternative, sometimes I find the opt out button and finish my purchase. But their scummy tactics have probably pushed a few $k in annual purchases off Amazon for me.