Leasing is just a different form of buying the car, in a sense. Yes, the contract/agreement is not equivalent to a purchase, but in essence what you are doing is transforming a set of unknowns (will I have to repair my car twice in the first three years? How much will I spend? How many kilometers will I drive?) with more known quantities ($X/month, Y miles per year included, etc), and you don't have to pay the car upfront, but pay a monthly installment. (approximation, give me some rope here).

Instead, paying a monthly fee to heat my car seats is an aberration of the economic model. It doesn't make any sense, from a customer perspective.

Of course, we are all moving towards a subscription economy, and most customers will simply be royally f*cked up by that, and regulation/government will turn the other way in most cases. Good luck to us.