out of curiosity i looked that one up. apparently they actually tried to select an audience where everyone needed a car. and they also offered cash for anyone who really didn't want the car. the only remaining problem was that the recipients ended up having to pay a gift tax which some weren't happy about.

I recall reading a similar thing, taxes aren't fun, but you could always sell the car, and pocket the extra. It's just a matter of winning something by chance and taking issue as though it was something deserved.