There is value in supply chain transparency and bringing trust, however we don't need to create 3rd party markets for creating or trading these identifiers. So it depends on what the NFTs are for in this situation.

Are you planning to use a public, permissionless ledger like Ethereum, or a private, permissioned ledger like Hyperledger Fabric? (The first is bad, the latter maybe ok)

While the consumer may find value in this, will the company prefer to put this transparency off as long as possible because of their dirty laundry they are hiding?