the conventional counter-argument to that is that anything we care about can be valued, which in turn can be monetized, so everything under (and including) the sun can be compared and optimized for in a decentralized way.

that's much harder (and perhaps P=NP impossible) to do in practice for qualitative aspects of life (e.g., love, wonder, beauty, etc.), which is why we have such an imbalance of valuing things that are easier to value (food, machines, services, etc.).