> Why should a business relationship with Google (or any other cloud service) be any different?

Because google choose to make this as difficult as possible. A couple of years ago I worked on a third party IAAS database cloud product (think Atlas or Elastic Cloud, but for a different database), and while Azure had the worst tech overall, Google were ultimately the hardest to deal with by a VERY long way because they don’t acknowledge the existence of people as anything other than ad targets.