That's not the logo it's just a name of the product. Logo is Electronic Materials Office® which i think is rather nice. The fact you can recreate a logo in 12 seconds after you saw it doesn't lower it's qualities - That's the case for majority of logos. The aesthetics of the product clearly references 70s & 80s electronic product design so i yeah it's on purpose. I am not sure what you mean by it not being kerned. It clearly is kerned both in the type tester and on the product - it's function of the typeface and it does it pretty well.