In the past, people in the west found yogurt, sushi, and lobsters absolutely disgusting. Now many will happily eat those foods, and even consider them delicacies.
Some disgust reactions are hard-wired (e.g. reactions to fecal matter or vomit), and others are culturally learned.
Curious if you've got a source for that, because I've lived with 3 infants and every one of them was delighted by the squishiness of poop and needed to be taught that disgust response.
The study above indicates that this is not just a correlation.
Others are learned by experience. I used to like peppermint a lot, until one day in uni I poisoned myself by drinking half a bottle of peppermint schnapps. Ever since then, for many years, the smell of peppermint makes me dry heave and physically gag uncontrollably. I cannot tolerate peppermint at all, something in my brain 'learned' that peppermint is a poison and won't tolerate it.
The people who are using their brain to override their disgust system are probably doing something that's extremely maladaptive.
Now if you think you're a smart ass and decide to "override" the cultural "indoctrination" that makes you find insects disgusting, what do you think is the likelihood that you are the one who is right?
In all likelihood you will find out after some time that you made a huge irreversible mistake.
> The disgust system is a psychological mechanism for producing pathogen avoidant behaviour [10–12]. In previous work, we have stressed the universality of disgust, showing that there is much that is similar about disgust responses between animals and humans, between humans and over historical time [11,13]. However, there is also much that differs between individuals and between social groups. In this paper, we look at disgust and disease avoidance behaviour in human individuals and in human social groups as an adaptive system. Natural selection has produced a solution to the problem of hard-to-detect parasites by designing a system that is sensitive to local information about infection risk. This system responds to parasite pressure not just over evolutionary time, but over lifetimes, using what cues it can. This may be information about an individual's current state, its history of sickness and exposure to disgusting experiences, or what it has learnt from the local culture and from the hygiene practices of others.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3013466/
I know a bunch of people who have gone off specific foods after being coincidentally sick and associating the two things.