To be fair, that (vanity vehicle) is probably at least half of the F-150 market today anyway. I don't have a problem with Ford putting on a show to make money. But if The Verge is going to work in a Ford showroom, they should at least be up front about it.
I wish someone would just build an EV pickup truck. There have been DIY instructions since the lead acid days, since the frames already have ample space and load bearing capacity for the batteries.
Maybe I'm missing something but say a landscaper or a carpenter, wouldn't it work for them? What kind of scenarios would involve towing heavy loads?
I'd say you'd probably get the same range for those guys who haul a lot of mowers, weedeaters, gas, etc. They have shorter ranges though so they may be fine.
Union jobs that go distances to factories carrying welders would struggle too. No one wants to think about range in the winter while you've got a crew of 5 people and a trailer.
I'm sure there are plenty of jobs that'll be fine, but I think the line is drawn if you have a crew + a trailer. It's just too risky.
It's not as if they're unaware of it. Their CEO even said that for some users, an electric truck won't work. From https://archive.ph/6Deq6:
> Farley emphasized that Ford plans to continue investing in gasoline-powered vehicles, noting that the Super Duty pickup trucks generate huge revenue for the company and battery technology isn't yet advanced enough to pivot.
> "If you're a Super Duty customer towing 10,000 pounds in Montana or on the north slope of Alaska," he said. "An electric vehicle is an awful solution, the batteries are too heavy."