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A comment on Uber Rewards is ending on November 1, 2022. Parent comment

Re:Uber Rewards is ending on November 1, 2022 by itake on Saturday August 13, 2022 @02:46PM (#32452617)
I don't see the difference? Like if the program was providing value, perhaps in the form of retention, then the value exceeds the loss.

They must have data that their loyalty program did not improve retention to justify the costs to run the program or (as others pointed out) they must see that force loyal customers to Uber One will increase their revenue/more.

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Re:Uber Rewards is ending on November 1, 2022 by pessimizer on Saturday August 13, 2022 @04:54PM (#32453688)
> if the program was providing value, perhaps in the form of retention, then the value exceeds the loss.

This looks like a syllogism, but it is not. If something provides value, it does not mean that the value exceeds the loss. Otherwise everything useful would be profitable, like my gold toothbrush.

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