We’ll of course - that is the trick - you need to repeat it consistently. There are people who do it and make a lot of money doing it (have a look at MrBeast as an example).

Lex will he making an awful lot of money from his sponsorship - which is also where the big channels on YouTube make the majority of their money.

If you can go to a marketing department and say “I’ll get your product in front of a captive audience of X-million people with this demographic” you can charge a lot of money.

You didn’t answer the question.

I would assume he gets to charge a much higher rate from sponsors due to the prestige of his guests and the quality of his audience.