Make gas expensive and keep it that way, regardless of the political cost.
Massively increase insurance rates for bigger cars. Again, this would have to be done through laws.
Tax vehicles based on weight.
Effect a radical transformation in culture that changes what people value.
Which of these are most doable?
You can always buy the smaller truck from OP's article if you truly just need to haul something.
Also going off maximum human capacity isn't great in context, as the average car journey has <1.5 occupants. Not to mention if this was codified, car manufacturers would simply put folding seats in the trunk.
Fair enough, but then we could decide the relevant ratio is one human / GVW.
[0] https://www.edmunds.com/chevrolet/silverado-1500/2021/featur...
The Yukon SUV that Arnold Schwarzenegger drives weights over 2.7 metric tons (6k pounds).
The Tesla truck is announced to pass the 8,500 pounds mark, or around 3.8 metric tons (!!)
If we try to penalize people for buying a two-seater truck, they'll just buy an even bigger extended cab with more seats. This is pretty much the exact kind of metric game the article cites as causing these giant trucks in the first place -- companies were penalized for building small fuel-inefficient trucks, so they just built big fuel-inefficient trucks that weren't penalized as much.
The ratio is probably around 0.1 today on average (just an intuition, I don't have the actual numbers), and ideally it should be close to 1, or maybe over 1.
For an ebike for example, it's around 3.
Moving 2-5 tons of metal to transport just one human being is positively insane.