First, not every literary thing worth sharing with the world needs to be at the intellectual level of Donald Duck magazine.

Second, some folks may want to challenge the world to rise above mediocrity.

If not, we'd all still be programming in BASIC with line numbers.

I also don't agree with her mentality "I don't write it for average people, because they won't understand it, so deal with it", because even most complex and advanced knowledge can be understand by average person, if that person puts effort and someone offers support, but instead she prefer to put herself in group of people that believe that their work is so great that only greatest minds can understand it and others should find something more ordinary.

You can either create "great" content and brag how great, hard and mystic it is or support others in understanding it, let them formulate their own opinions on your work and create positive community around it.