Naming things to be unique and memorable is difficult, and finding a good domain is a big part of that when your product is a website. It wasn't my first choice to support the price gouging of .game, but after a lot of deliberation and some very helpful feedback I got about the not-very-good original name of this game (which had a .app domain), I decided to just go for it. Also Namecheap had a good deal on the first year, which took the edge off a bit. After living for it for a month or so, I rather like the name/domain figure.game, so I don't regret the decision.