I suspect that would be the reality with a lot of the proposed mandatory labeling for electronics, too.
At least the Phoebus Cartel had an ostensible explanation (efficiency) for what they did. Doing the same with LED lighting is pure corporate greed.
Some of the indicator LEDs on some of my electronics are many decades old, yet they are still functioning like when they were new. Clearly LEDs can last a long time, but there wouldn't be any profit in that.
Here's some interesting discussion about the "Dubai Lamp", an attempt at going the opposite direction and actually making LEDs last significantly longer: https://news.ycombinator.com/item?id=27093793
How does it help the corporation make more money?
If a single one of them doesn't play ball and start selling "forever lamps" that last a hundred years (slap some patents on running LEDs at their rating, why not), they'll effectively salt the earth for the entire market.
If my gadget just failed long before I was promised, I am quite likely to shop around.
Bad brands aren't sticky in this situation, are there. (I don't know whether good brands are sticky here.) So there's no extra incentives for planned obsolescence, because the next purchase is more than likely to go to a competitor.
Or what do you mean?
This is how the Phoebus Cartel worked for incandescent bulbs. Every brand was in on it, it wasn’t about improving market share for specific brands.
I don't understand what the problem is supposed to be. The system we currently have is that all bulbs are labeled with their brightness ("equivalent wattage"), which is the outcome the customer cares about. You can then choose the cheapest bulb at the brightness level you want. That second step already causes more efficient bulbs to crowd less efficient bulbs out of the market.
In your hypothetical system, we stop indicating how bright bulbs are. Instead, we indicate how efficient they are, and customers are supposed to work out the brightness for themselves.
Why would anyone want that?
I have burned too many times by manufacturers not taking security updates seriously (Motorola phones for instance). If a manufacturer wants not to fix an issue it should be an automatic reason to get a full refund.
It would also make sense to phrase other quantities on product packaging in the way they're experienced by the consumer: instead of emphasising the wattage of a bulb, if you showed the lumens/$, more efficient bulbs would naturally win out. Instead, LED bulbs have fake wattage numbers to show the equivalent wattage incandescent lighting that would be needed to match the LED.