The problem with this logic is that a whole lot of products on Amazon (even those labeled as Prime) are fulfilled by Amazon for third party small businesses. I own one of those businesses, and getting Amazon to pay up when they screw something up or lose something is a huge pain. At my product price points of $12-30, it's not even worth my time to bother any more. For a very expensive product where it's clearly worth it, somebody's spending hours on the phone trying to get it made right.