Re:Apple is building a demand-side platform
by dwaite on Friday August 05, 2022 @03:23AM
(#32352827)
Privacy doesn't mean no advertisements.
In rough Apple parlance, the base level of privacy means understanding where your personal information is going and being able to consent or reject access and sharing of personal information.
If Apple built an advertising platform that made entirely local decisions on what ads to show, anonymized information on ad display and anonymized attribution, that consent prompt would be to either have advertisements chosen locally based on device-held information, or have advertisements chosen solely based on context.
In rough Apple parlance, the base level of privacy means understanding where your personal information is going and being able to consent or reject access and sharing of personal information.
If Apple built an advertising platform that made entirely local decisions on what ads to show, anonymized information on ad display and anonymized attribution, that consent prompt would be to either have advertisements chosen locally based on device-held information, or have advertisements chosen solely based on context.