They're absolutely getting gamed (by sticking clickbait keywords into the meta description or invisible content or even just in plain text at the bottom of the page - you'd think they'd have learned their lesson on Youtube but alas). This doesn't change that.

remember when sites would load keywords up with the same font color as the background, or in divs with display:none or visibility:hidden type of shenanigans? they supposedly penalized sites for that. so you're saying that keyword stuffing is back?