I also read that as “we can sell this data”.

The thing you need to remember with consumer protection is that a failing company will abandon everything including ethics in order to pay the piper. Especially after they have laid you off.

There’s a reason some capital E ethical companies put poison pills or time bombs in their charter. Booby traps of this sort actually instill trust in people who have heard a line of bullshit so often they can see it a mile away.