It's the only way for businesses to not completely collapse and still meet Agenda 2030 goals of reducing emissions worldwide. I personally think that the supply chain crises will be a boon to energy and emissions reduction worldwide. That not everyone will be able to afford a big car and such, well, they'll have to adapt.

This would then leave room open for competitors to move in and price lower to move more units. Ultimately things are set to MR = MC in the long run.