But the point stands - if everyone walks out, and the only people driving out are those who accepted the service, they can't reasonably be considered a $0 MSRP dealer.

> But the point stands - if everyone walks out, and the only people driving out are those who accepted the service, they can't reasonably be considered a $0 MSRP dealer.

FTFA

> “The problem with the majority of other new car search sites is that they are not using crowdsourced data — they are using the data dealerships provide,” Soucie-Howren said. “We have found that the majority of dealerships do not display the true markup data or mandated add-ons.”

Sounds like your concerns are taken into account - the founders claim to take into account "mandated options" (such as it is).

Timeshare is victimless too right?

Don't pretend this is a victimless crime. He was tricked into wasting his time due to false advertising, and honest dealers who advertise the full price lose customers to fraudsters.

Crime? Come on.