This tends to be an unpopular opinion here, but I agree completely. We had almost gotten rid of popups entirely, and now we have something worse, a required annoying banner that often causes the whole window to redraw and move around.

Since untracked ads pay 80-90% less than tracked ones, they are borderline required by every site that requires advertising to survive (most websites).

In a way I'm sure it's added to vendor lock in, any random Google result you click is guaranteed to hit you with the banner, which on mobile is especially annoying when since they're also required to be prominent (ie take up half the screen because everything in that law is incredibly vague).