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A comment on "No matter what price we choose, we always make the same revenue". Parent comment

Re:"No matter what price we choose, we always make the same ... by harryh on Sunday November 13, 2011 @06:32PM (#3232136)
Let's say there was an product that you were willing to pay $10 for, but someone was selling it for only $6. By purchasing the product you get $4 worth of consumer surplus.

In general you probably get at least a bit of consumer surplus for everything you buy. The more surplus, the easier the decision to purchase (Of couse I would like to buy that brand new MacBook Pro for 10 bucks, thank you good sir!).

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Re:"No matter what price we choose, we always make the same ... by netcan on Sunday November 13, 2011 @07:29PM (#3232271)
adding to that..

@ half the price and twice the customers you have all the customers who would have bought at the higher price "earning" whatever their surplus would have been + the (half) price - . On top of that you have all of the new customers "earning" a surplus beteen zero and the lower price.

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