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A comment on Ask HN: Do newsletters work? Why do websites push them so much?. Parent comment

Re:Ask HN: Do newsletters work? Why do websites push them so... by jacobobryant on Monday August 01, 2022 @10:42AM (#32306647)
Probably better to use a split test. Segment the list into two segments (via random assignment). Send one segment two emails per month, send the other one per month. Compare the segments.
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Re:Ask HN: Do newsletters work? Why do websites push them so... by mbesto on Monday August 01, 2022 @11:18AM (#32307223)
True. I would then test that over a 6+ month interval. Depending on the volume of subscribers the results may not be correlative.
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