Yes, but if you have a two year old iPhone then they give you a $300 credit for trading it in. And you're already paying $95 a month (to cover your two year old phone), so the monthly cost ends up being the same. And the only alternative the salespersons will mention is buying the iPhone outright for $1200. So people think they are getting a deal (when they're actually just financing a phone over two years with an overpriced plan)