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A comment on TikTok and the Fall of the Social-Media Giants. Parent comment

Re:TikTok and the Fall of the Social-Media Giants by baby on Friday July 29, 2022 @10:10AM (#32277141)
> IMO it shouldn't be a company like FB running a people directory, it should be something mastodon

It really is not a technological problem, it's a "how do you get everyone to sign up" problem, which FB has solved. I don't think we'll see another company solve this in a very long time, unless they hit the jackpot while really focusing on creating a USEFUL product for their users.

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Re:TikTok and the Fall of the Social-Media Giants by fragmede on Friday July 29, 2022 @12:36PM (#32279063)
That said, there is a concept of friction for signups, and that's something TikTok does well with their UX. You open the app and are immediately in the app, no sign up. After using the app for a bit you can go and customize your username and such so that you're not a generic username, and you're able to find and be found by friends on the app, but that's optional.
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