I was an occasional IG user and that update was really jarring. I figured alright, I guess I’m not an IG user anymore, and I uninstalled the app without much hesitation.

I think the ad spam was what did it. There was enough already, but it’s way over the top now. I had to constantly stop and check if I was seeing something relevant, as though there was never a long enough break from it to just enjoy my friend’s photos.