I was an occasional IG user and that update was really jarring. I figured alright, I guess I’m not an IG user anymore, and I uninstalled the app without much hesitation.

I think the ad spam was what did it. There was enough already, but it’s way over the top now. I had to constantly stop and check if I was seeing something relevant, as though there was never a long enough break from it to just enjoy my friend’s photos.

This specific decision might actually be that bad and may get rolled back, but people have gone up in arms about Meta’s decisions since the wall was introduced and the news feed was introduced. Plus other features like the FriendFeed acquisition cementing the like button. These are all things that people assume are obvious near requirements for social media and some other Web 2.0 sites.