I felt the same way with the Samsung watch. v1/v2 was pretty meh, but they kept at it, iterating year after year, until I finally pulled the trigger on one because it had the functionality and design that I was looking for. I was specifically keeping away from squarish smartwatches because I didn't want a watch that screamed "smartwatch" and wanted a rounded design, which I find more aesthetically pleasing.

You nailed it. They are focused and relentless - something to admire in a world where companies are usually super reactive and don't have confidence in their vision.