Re:Listerine Royalties
by DL-Invariant on Wednesday July 27, 2022 @04:56PM
(#32256842)
You're smart to think of how it could be gamified.
However, the product is tightly regulated and has stiff competition. The brand name is a huge driver of sales. Anything that could impair the brand image, like dilution of product, would cause more long-term value destruction.
However, the product is tightly regulated and has stiff competition. The brand name is a huge driver of sales. Anything that could impair the brand image, like dilution of product, would cause more long-term value destruction.