When's the last time you saw Toyota in the headline for one of their cars catching on fire on the highway? Tesla has hype on the same level of Apple, so any time anything goes wrong with a car catching on fire or crashing, or having a terrible time with getting the car serviced, they're in the news. Tesla's first-party service centers are usually a plus for consumers, but Ford GM et al. benefit from dealerships being separate entities that take all the blame when something goes wrong.