5-7 years ago this would have been a bigger deal. These days there are so many ways of getting on people's television sets that network TV seems like an outdated method. The only thing getting on Network TV really gets you is guaranteed reach, which is shrinking as more and more people don't have cable at home.

For OAN specifically, I suspect they will move the show to Rumble and continue as an internet only show from there, they will likely reach a similar number of viewers, or at least their core audience.