I migrated from WordPress to Hugo for awhile, but eventually gave and migrated back. You can love WordPress or hate it, but it has an infinite variety of paid and free professional-quality themes. Hugo has a slew of one-person amateur projects, the best of which are half-baked clones of WordPress themes. What's worse, they tend to be poorly-maintained, and stop working whenever Hugo introduces breaking changes (which at least a few years ago, was frequent).
I appreciate all of the conceptual advantages of a static site generator versus a CMS application host. But for most users, a website tool is simply only as good as its theme ecosystem.
I do think that this does have an audience, travelers or those in places with bad network infrastructure like volunteers in the Peace Corps could make good use of this, where they may go months without getting internet access.
Also, I see this as a great tool to use for my personal non monetized blog, where I don't need the infinite variety of themes or the need to constantly keep the system up to date. I just want something I can type up notes or simple ideas and publish them simply. I don't think this is a huge subset of users right now, but it would be nice to have things like this more available for this type of use.
Not that it takes away from what looks like a great product, but that's the journey I went through, as a regular, overly-busy employee-startup founder, 14 hours into a Saturday. "I love it, but it's over my time-cost threshold if it needs custom themes".
I feel like the only thing holding Publii back is the lack of theme diversity, and definitely could use some third-party designer love to push it forward.