Yes, because Amazon has created perverse incentives for anonymous manufacturers to fabricate as many "brands" as possible, there are now so many of them that they crowd out actual brands. The original purpose of a brand name was to give a reputable seller a recognizable way to differentiate a quality product or service from anonymous competitors. But search and recommendation on Amazon favors the anonymous sellers.

Amazon today is less about selling things to consumers and more about selling consumers to anonymous Chinese suppliers.