Timing! (To my credit, I had checked the upgrade kits page and they were still on "notify me" status when I posted)

Obviously I'm being a bit greedy here, but much of Framework's value proposition is built around upgradability. Servicing the crowd that actually buys into that proposition first seems like it would be more valuable from a customer loyalty standpoint, even relative to new customer acquisition. These are repeat customers clearly committed to your company's product.