If your job is to slice&dice data all day, and can't be bothered to learn SQL, I don't know what to say.
Personally I view a true document (not a table row turned into JSON) as being the deeply-nested kind, and ideally generated from the relational data itself, to allow different "dimensionalities" to be represented without needing pivots/windows/analytical queries, and that's very seldom what I see it being used for in practice. Again, most people just have a RDBMS row but stored in JSON.
example: in the "netflix" example, your movies, your actors, your users, your likes, etc are all relational, and then you build a document collection that is good for searching movies, a collection that is good for displaying user data/history/settings, a collection for displaying actors' filmography, etc, but all are generated from the same actual, consistent relational data.
I built a new general-purpose data management system that uses key-value stores that I invented to attach meta-data tags to objects. These key-value stores can also be used to create relational tables.
Because each table is basically a columnar store, I can map multiple values to each row key to create a 3D table. It seems ideal for importing Json data where any item in a document can be an array of values. I am trying to figure out how useful this system might be to the average DBA or NoSql user.
See a quick demo at https://www.youtube.com/watch?v=1b5--ibFhWo
The idea is you always have a relational "source of truth" and optimize that for OLTP, but also get the scalability benefits of documents/microservices/etc by having data already pre-coalesced/pre-digested into your correct format(s), so you're not doing complex analytical/window/aggregation queries on the RDBMS for every request. You run the analytical queries once, convert the result to json, and store that in the NoSQL.
Of course you still potentially have some "sync time" between the OLTP and the final commit to all the various nosql collections... unless you hold OLTP locks until everything is synced, which would be excessive. But this goes back to CAP and there's no magic wand for that - you can either put everything inside the RDBMS and take the performance hit, or you can have external nosql read replicas and accept the inconsistency due to the sync time, or you can hold locks until both systems are consistent at the cost of "availability" (updatability).
What are the advantages/disadvantages? Or what am I misunderstanding?
Should we go ahead and file copyright on Data Ocean and Data Beachhouse?
BigQuery in these cases has been very useful. Everything I throw at it returns in seconds. I can also do more text comparison queries that on a standard RDBMS would have required a full text index (which would probably be huge). But with BigQuery even those queries take seconds and I don't have to take production resources to view it.
If you need fulltext search, I've enjoyed using Sphinx and Lucene in the past. Is the column you want to do fulltext on 1 TB? 1 TB of RAM in 128 gig DIMMs is <$10k these days, so might as well get at least that much if you're running anything like the bills these guys are talking about.
If your data scientists can't do data science, then that's pretty bad
Also it’s not unreasonable to see people spending $10K+ a day in Snowflake because bad practices just like this.
Learn SQL ffs.
oh my god
i'm currently $13k/mo in dynamodb costs because of this whereas the same requirements sql database costs $2k/mo