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Ask HN: How can a community website make money to sustain itself?

I am thinking of creating a community website to undertake community improvement intiatives. I am curious to find out what options are available in order to make sure that the site is able to sustain itself. The possible options I am thinking of are -

    Asking for donation
    Google Ads
    Referral links to Amazon etc.
Are there any other means of making some small revenues for these types of websites.
( 3 comments | on HN )
Re:Ask HN: How can a community website make money to sustain... by rcavezza on Wednesday November 09, 2011 @12:44PM (#3216479)
local business ads - extremely well targeted and higher cpm than Google ads. Also maybe you can get government funding of some kind.
Re:Ask HN: How can a community website make money to sustain... by trapped123 on Wednesday November 09, 2011 @12:50PM (#3216506)
Thanks for your reply. Is there some ad network specially targetting local ads?
Re:Ask HN: How can a community website make money to sustain... by rcavezza on Wednesday November 09, 2011 @12:54PM (#3216532)
most do but you don't get a premium - i would call 10-20 businesses in your town.