I would disagree. A business-oriented exec may have a general idea such as "optimize pricing" but the "nerds" (your term) will chime in with "let's employ a neural network-based ML training loop" that they clearly have been eagerly hoping to try out.

Doesn't matter anyway. If you've chosen big-corp adtech, datasci, analytics, optimization, etc for a career, not "loving" it is not an excuse.