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A comment on BankSimple invites first customers; rebrands itself as Simple. Parent comment

Re:BankSimple invites first customers; rebrands itself as Si... by CognitiveLens on Wednesday November 09, 2011 @09:07AM (#3215466)
I think an important difference is that those are relatively unique words, unlike Simple, which is common and ambiguous.

Telling someone that you have your money in a simple account doesn't convey as much meaning as telling someone you have your money in a Barclay's account.

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Re:BankSimple invites first customers; rebrands itself as Si... by qxb on Friday November 11, 2011 @09:02AM (#3224584)
That's a very good point well put. "Simple account" might even be a description of the level of account you have, causing further confusion.
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