BankSimple invites first customers; rebrands itself as Simple

Re:BankSimple invites first customers; rebrands itself as Si... by qxb on Tuesday November 08, 2011 @11:56AM (#3211524)

Many banks in the UK are referred to, and understood, in everyday language without the "bank": Barclays, Halifax, Natwest, Santander, Lloyds to name a few.

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Re:BankSimple invites first customers; rebrands itself as Si... by CognitiveLens on Wednesday November 09, 2011 @09:07AM (#3215466)

I think an important difference is that those are relatively unique words, unlike Simple, which is common and ambiguous.

Telling someone that you have your money in a simple account doesn't convey as much meaning as telling someone you have your money in a Barclay's account.

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Re:BankSimple invites first customers; rebrands itself as Si... by qxb on Friday November 11, 2011 @09:02AM (#3224584)

That's a very good point well put. "Simple account" might even be a description of the level of account you have, causing further confusion.

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