------------------------------------
This is somewhat tangential, but a really good "emotional transfer moment":
This is exactly how some people feel about government regulation - this emotion, right here - that it's arduous, stifles innovation, hurts startups trying to get off the ground with a shoestring budget, and just gets worse every year.
(now, of course, the thing that those people need to understand is that some amount of regulation is necessary. but, the thing that other people need to understand is that just because some amount of regulation is necessary, doesn't mean that you can be loose with it and allow it to metasize - law needs to be written with the same care and eye toward the future as code, and then also like code, needs to be refactored to reduce "tech debt" and keep it sane. this, currently, does not happen, and virtually nobody advocates for it)
(ironically, we have way more leverage over what kinds of regulations the government puts in place than over the effective regulations like SOC2/HiTrust that are "enacted" on clients of larger companies. not sure what to do about that one...)
I think its similar to running a bank, if you cannot protect the value (money) then you are not really a good bank. The problem is people have been pretending they are not a bank and trying to skirt protecting their customers for the better part of 20 years, especially in SaaS.
It has some parallels to earlier initiatives like PCI DSS for payment cards which effectively said "If you can't do this list of requirements, then you'll have to delegate the sensitive stuff to someone who can", ensuring that every mom&pop pizza shop doesn't have a full list of their customers credit card numbers unencrypted on a publicly exposed database. It doesn't prevent all breaches, of course, but it did make them fewer.
The reason being: What happens if you get struck by a bus? Your business dies overnight (or until the hosting bill doesn't get paid) and now your customers are screwed.
Many of the controls are about what happens when staff depart, both planned and unplanned? What is the power structure in the org? How do you prevent employees from damaging your business operations?
Resilience is important to any enterprise, and many audits now evaluate how hardened your business is.
Maybe a morbid startup idea of "I'll ensure business continuity if you die so you can pass SOC2" lol
It used to be Shared Controls Audits, now its SOC2 Type 2, tomorrow it will be HiTrust or combinations of SOC2 and ISO controls.
This has been getting more arduous every year for the last 10 years, I don't see it reversing anytime soon.
As a startup, you will be out of business by the time you meet their requirements, or could have landed other deals.