I can't remember what it is called, but I hope somebody else can chime in with the name.
The smart thing about it is that you can use it as a filter in your baysian spam filtering systems. That way it can be implemented gradually, with no need to cut out everybody who doesn't yet use it.
(In the 90s Bill Gates touted the idea that the recipient of the email would receive the fee, and routinely refund it to the sender for legitimate messages.)
Mailing lists could even demand a lower hash target, requiring more energy to send messages to lists. This could rate-limit flame wars, for example.
What are you going to do to emails without the HashCash header when 95% of the World is still sending email without it? Does it matter to anyone else what you do to those emails if you're the only one doing it?
There are plenty of reasons why "Payment" anti-spam methods have been soundly debunked over the years. You're not the first one to think it's a good idea, and you probably won't be the last, but do the research yourself first into why they can't work.