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Re:37signals has hired a full time filmmaker to document its... by antonp on Tuesday November 08, 2011 @06:24AM (#3210317)
I would think that hiring a film maker falls under the PR umbrella. PR adds value. Needless ostentation doesn't.

Time will tell.

Re:37signals has hired a full time filmmaker to document its... by epo on Tuesday November 08, 2011 @06:35AM (#3210336)
The PR industry say that PR adds value, but then they would, wouldn't they?